BT CMO: Technology is an enabler for change, not the answer to change
Mel Edwards, CEO EMEA at Wunderman sat down with Zaid Al-Qassab, BT chief brand and marketing officer, following the launch of Wunderman's Future Ready study, to talk about how marketers are supporting...
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Truth is a four-letter word in the financial industry
Truth has become a four-letter word.That’s because most companies, irrelevant of industry, bet on their consumers taking what they say at face value. A specific brand’s shoe will not make you faster,...
View ArticleUnskippable. Unblockable. Unstoppable.
Over the past ten years, I’ve had the good fortune to travel around the world talking with chief marketing officers and their marketing teams about brand integration.It’s been an incredible journey —...
View ArticleFrom 10 blue links to voice search: how Google has evolved and SEO followed
Like so many Silicon Valley success stories, Google was founded in a dorm room in the 1990s. Back then, its search algorithm was called BackRub, but that’s not the only thing that has changed since...
View ArticleFour steps to prepare your SEO strategy for voice search
SEO has always been a changing landscape. While the fundamentals of performing well in search remain the same, how we go about each of them changes dramatically on a regular basis. Voice search doesn’t...
View ArticleWhat the future of voice really means for your brand
Many brands are now jostling to dip their toes in the water with voice assistants. But before they go much further, brand owners must build a view of how voice will evolve and the implications for...
View ArticleThe future of paid search advertising
Paid search won’t last forever. And even though it’s the backbone of my own business, I can honestly say I’m glad. That’s because, as with any tech-driven industry, it means something even better will...
View ArticleIs voice really the future of search?
The prediction by Comscore that 50% of searches will be made through voice by 2020 has been widely reported.Whether it gets there in this timeframe or not, the growth stats to-date are undeniable: 13%...
View ArticleBrand integration: A compelling arrow in the marketer's quiver
As adverts fight to occupy territory in the viewer's headspace, more and more consumers are turning to self-defense, to protect themselves against what they see as an encroachment of their...
View ArticleThe best ad creative marries emotions with technology
It is difficult to come away from the Cannes Lions International Festival of Creativity and not feel inspired. The festival has been bringing together the world’s best creative communications...
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